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Workshops

EASTERN MEDITERRANEAN REGIONAL ADVOCACY, COMMUNICATION AND SOCIAL MOBILIZATION (ACSM) PLANNING WORKSHOP FOR TB CONTROL

Amman, Jordan, 13-17 April 2008

The Stop TB Partnership Secretariat and the WHO Eastern Mediterranean Regional Office organized the Region's first workshop on advocacy, communication and social mobilization planning for tuberculosis control.

The Workshop is the second in a series planned for all WHO Regions. The first one was held in Thailand on August, 2007. The 5-day workshop, which followed a curriculum developed by the Program for Appropriate Technology in Health (PATH), was attended by TB control experts, ACSM and Global Fund focal points from 6 countries: Egypt, Iraq, Jordan, Morocco, Pakistan, and Sudan (N).

The purpose of the workshop was to provide participants with the tools and skills they need to plan, implement, and evaluate ACSM activities to support effective TB control and the implementation of their Global Fund grants.

Click here for more information

ASIA REGIONAL ADVOCACY, COMMUNICATION AND SOCIAL MOBILIZATION (ACSM) PLANNING WORKSHOP FOR TUBERCULOSIS CONTROL

Bangkok, Thailand, 20-24 August 2007

The Stop TB Partnership Secretariat and the United States Agency for International Development (USAID) organized the first Asian regional workshop on advocacy, communication and social mobilization for tuberculosis control. The workshop was conducted by the Program for Appropriate Technology in Health (PATH).

The 5-day workshop was attended by local, provincial and national officials as well as civil society representatives from 8 Asian countries: Cambodia, India, Indonesia, Nepal, Papua New Guinea, Thailand, the Philippines and Viet Nam.
Most participants are involved in the implementation of the ACSM component of Global Fund TB grants.

The purpose of the workshop was to provide participants with the tools and skills they need to plan, implement, and evaluate ACSM activities to support effective TB control and the implementation of their Global Fund grants.

Click here for more information

THE WORLD HEALTH ORGANIZATION'S and NEW YORK UNIVERSITY'S TRAINING PROGRAMME ON INTEGRATED MARKETING COMMUNICATION FOR BEHAVIOURAL IMPACT (IMC/COMBI) IN HEALTH AND SOCIAL DEVELOPMENT

Applications are invited for the 9-day version of the World Health Organization's (WHO) and New York University's (NYU) training programme on INTEGRATED MARKETING COMMUNICATION FOR BEHAVIORAL IMPACT (IMC/COMBI) IN HEALTH AND SOCIAL DEVELOPMENT which will be offered in Prague, Czech Republic for health promotion/health communication/health education/social mobilisation/programme communication and other development communication professionals from August 29- September 7, 2007. (Conference hotel location to be announced). The course will focus on both chronic/non-communicable/non-infectious diseases as well as infectious/communicable diseases, including HIV/AIDS, malaria and tuberculosis (among other health issues such as adolescent reproductive health ) and also a broad range of social development issues such as juvenile justice, early childhood stimulation and development, child protection, trafficking and violence against children, among other social change topics.

Click here for more information [.pdf]

INTEGRATED MARKETING COMMUNICATION FOR BEHAVIORAL IMPACT (IMC/COMBI) IN HEALTH AND SOCIAL DEVELOPMENT

Summer Institute at New York University, New York, New York: July 9-28, 2007

A continuing global dilemma for health and other social development professionals is finding effective ways to encourage new behaviors and achieve behavioral results.

The challenges can be found in many development sectors: health, agriculture, girls' education, labor and the environment, juvenile justice and child protection. In health alone they include, among others, preventing and controlling a range of communicable and non-communicable diseases and health disorders; getting children immunized; increasing the practice of family planning; improving adolescent reproductive health; preventing the spread of AIDS; enhancing maternal and child health; reducing drug abuse; improving diet and nutrition; and encouraging more physical exercise. In addition, there are policy-related behavioral outcomes which are critical such as passage of new legislation or declaring new health policies.

In all of these, achieving behavioral impact stands out as the critical goal. This remains a continuing challenge for social development programs.

Click here for more information [.pdf]

Training Course: The 2006 Summer Institute On Integrated Marketing Communication For Behavioural Impact (Imc/Combi) In Health And Social Development 9-29 July 2006

Course Description: The course focuses on strategic communication planning for behavioral impact in health and social development. Behavioral results are the primary end-goals of health and social development programs. The course stresses that behavioral impact comes with effective communication programs purposefully planned for behavioral results, and not directed just at awareness creation, advocacy, or public education. The private sector experience in successfully using Integrated Marketing Communication (IMC) for consumer behavioral results points to an approach for achieving behavioral objectives in health and social development. The course is intended for health and social development professionals who have the responsibility for designing, supervising or managing health education, health promotion, and other information-education-communication (IEC) programs to achieve specific behavioral results in health and social development.

Click here for more information [.pdf]

ACSM Consultants Workshop Harare, Zimbabwe, 22-24 May 2006

The WHO Regional Office for Africa, in partnership with Stop TB Partnership, conducted a TB ACSM workshop to provide an opportunity for consultants and partners to:
- develop a common framework for ACSM programming at the country level;
- hear and share lessons learned in ACSM for TB;
- familiarize themselves with the technical requirements for drafting GFATM proposals
- and, be oriented to the specific countries that will receive assistance with proposal development.
The participating consultants will be deployed to countries requesting help to assist the Country Coordinating Mechanisms (CCMs) develop the communication component of the 6th Round GFATM proposals for TB.

Intercountry ACSM Training Workshop for TB Control for Countries of the Eastern Mediterranean Region, Islamabad, Pakistan 21-24 February 2006

Eastern Mediterranean Regional Office(EMRO) and the Pakistani National TB Program, with support from JHU/Center for Communication Programs and the Stop TB Partnership Secretariat, organized a four-day intercountry ACSM training workshop with representatives from seven countries (Afghanistan, Egypt, Iran, Jordan, Pakistan, Somalia and Sudan). The workshop's main objective was to train medical, social and communication specialists on the effective use of health communications tools to develop successful national ACSM strategies. Once developed, these ACSM strategies will compliment the overall national TB control strategies. During the workshop participants learned how to apply a 5 step planning process to design and implement an effective TB communication strategy using available social and epidemiologic data to produce a measurable impact.

Click here for link to the WHO Regional Office for the Eastern Mediterranean

Meeting materials and presentations from the ACSM subgroup meeting in Mexico, 5-7 September 2005

Click here for the list of participants [.pdf].

Presentations from the meeting can be found below:

ACS Workshop Santa Cruz, Bolivia May 31 - 3 June 2005

The Stop TB Partnership Secretariat and the Pan American Health Organization (PAHO) organized a TB Advocacy, Communication and Social Mobilization workshop for communication officers and national TB program managers from 13 countries in the Americas. The objective of this workshop was to improve the skills of participants to plan and manage strategic ACS activities to improve TB case detection and compliance.
Click here to read an interim report on the workshop [.pdf]

ACS Workshop Cairo, Egypt 5-7 April 2005

The Stop TB Partnership Secretariat and the Johns Hopkins Center for Communication Programs (CCP), organized a TB Advocacy, Communication and Social Mobilization consultant workshop in Cairo, Egypt. The objective of this workshop was to orient a cadre of communication consultant with the technical requirements for drafting GFATM proposals.

ACS EURO Workshop, Moscow. Russian Federation 14-16 March 2005

The WHO/Moscow and the Stop TB Partnership Secretariat organized a Stop TB Advocacy, Communication and Social Mobilization workshop. The main objective of the workshop was to equip the participants to assess their basic advocacy, communication and/or social mobilization (ACS) needs and on that basis formulate a 6-12 month work plan. Some of the participants will submit proposals to the GFATM 5th Round and used the workshop as an exercise for preparing an ACS component to their proposals.
Click here [.pdf] to read the workshop report and here [.pdf] to see the participants list.

Special Report: Result of 5th round GTATM board meeting

Success for ACSM - Click here for special report [.pdf].

Introduction to Advocacy Communication and Social Mobilization Workshop International Training in Tuberculosis Control.

The Research Institute of Tuberculosis (RIT),
Tokyo, Japan
September 2005.