WORLD TB DAY CELEBRATION IN ALBANIA
In the celebration of World TB day
in Albania the main organizer was the WHO Humanitarian Assistance Office
from Tirana (TB medical Officer Lucica Ditiu).
All activities were funded by the ECHO/ WHO TB
Project
Thursday, 22nd March
- A huge banner
(6 meters/ 3 meters) was posted in the
main square of Tirana advertising about the celebration for TB day, including the TB day
logo: "TB treatment and diagnosis is free and accessible for all!" The banner
will be posted for one week.
2,000 TB posters were sticked all around Tirana and the
rural areas near Tirana.
Special advertising signs for World TB Day were posted
in the area of WHO Humanitarian Assistance office.
Friday, 23rd March
- For the first time in the history of Albanian parliament,
a
WHO team gave - in the plenary session - to each of the parliamentaries a package with
information with regard World TB day, DOTS, TB Programme in Albania
achievement/constrains, where the decision makers can interfere. The chairman of the
parliamentary session made a short statement with regard of the importance of TB Day.
All 80 parliamentaries attending the global session
received the package.
For the first time, journalists were allowed to take
photos from the parliamentary session for this kind of activity.
- A press conference
was organized at the Ministry of
Health, 10.30. The participants were: the Minister of Health Dr. Leonard Solis, the
WHO TB Medical Officer- Lucica Ditiu, the WHO liaison Officer- Vasil Miho, the National TB
Programme Manager Hasan Hafizi, The Health Programme Manager from ECHO dr.
Melita Petanovic.
There were invited journalists from all TV channels from
Albania and from the 5 biggest journals from Albania. The press conference was broadcasted
on all TV news journals on 23rd March.
The journalists received a package of information special
created for this day.
- The TB spot
was broadcasted on 22nd, 23rd
and 24th march on 2 television channels from Shkodra the DOTS pilot
project area.
Saturday, 24th March were organized:
- A live talk show
with questions and answers from
population for 2 hours (between 9 11 a.m) on Norba Albanian TV (broadcasting in
Albania, Macedonia and Kosovo). There were invited NTP representatives from the Central
Unit.
- Drawings exhibition
with the theme: "TB
diagnosis and treatment free and accessible for all" paintings and
sculptures prepared by the students from the Art school exposed in the main
square of Tirana.
- Miss Albania
in the same area with the drawings
exhibition, the special guest -miss Albania - together with students and members of the
National Center for Health Promotion were distributing leaf lets in the general
population. Miss Albania gave also the prizes to the winners of the drawings exhibition.
- Helicopter
the helicopter of the Minister
of Health was flying above Tirana, Durres, Kavaja and Kruja distributing 15,000
special created flyers.
- Special TB movie
in the evening of 24th
march, on "Norba" television, between 19.45- 20.45 was broadcasted a special TB
movie for Albania. The movie shows what a TB symptomatic has to do in order to be
diagnosed correctly, explanations about the TB treatment, diagnosis, shows DOT; it also
comprises interviews with the NTP manager, the WHO TB Medical Officer, the Director of the
Central Unit of NTP.
The movie was done with the collaboration of the staff
from the DOTS pilot project Tirana and a real TB patient.
- Articles
about World TB Day appeared on 23 and 24 march
in the 2 biggest Albanian newspapers "Shekulli" and "Gazeta
Shqiptare".
Photos are available in the attachment.
Samples of flyers, posters, leaf lets and parliamentary
package were sent via mail to your office.
The video tape with the TB movie is available on
request on WHO Humanitarian Assitance Office Albania, Tirana.
Special mention for the involvement in the
organisation of the Day: WHO Liaison Office, Central Unit of National TB Programme
Albania, National Center for Health Promotion, Minister of Health albania, Norba
Television, R&T Advertising, Tirana Municipality.
"Special moments":
- under the big banner, in the main square was held a
political meeting from one party. All televisions broadcasted the meeting and the funniest
moment was when the image of the leader of the party appeared between the logo of WHO and
ECHO and above his head was written:"24 mars World TB day! TB treatment and diagnosis
is free and accesible for all! "
- the surprise and happiness of the men when Miss Albania was
giving them leaflets about the TB day
- The students from Art school discussing about TB and how
they learned about TB for using the information in their creations.
Lessons learned:
- The brainstorm meeting organized with one month in advance,
involving all possible stakeholders was extremely useful.
- Involving from the beginning representatives of
oficialities ( the municipality, the parliament, the MoH) the implementation is faster
- With a relatively small amount of money a lot of things can
be done
- The most important thing is to want to do it!
- Do not give up after the first "No!"
- Involve students, children from school they are
willing to work and, in the same time, they learn about the theme that they have to use in
their work!
Thank you for your time
Lucica Ditiu
WHO TB Medical Officer
Albania, Macedonia and Kosovo
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