The World TB Day 2004 website can be found here
The theme selected for World TB Day - 24 March 2003 is "People with TB" and the slogan is "DOTS cured me – it will cure you too!". The theme stresses the need to address the People with TB by involving them as advocates for Global TB control.
Background and Rationale - Rationale [in Russian (pdf 245kb)] TB continues to kill approximately two million people each year world-wide. The DOTS treatment strategy cures patients, saves lives, prevents the spread of drug resistance and reduces disease transmission. Yet, according to WHO estimates based on 2001 data, only 30% of active TB cases are being diagnosed and treated under DOTS programs. The global targets of 70% case detection and 85% cure rates for those detected must be reached by 2005 in order to halve TB prevalence and deaths by 2010. Accelerating case detection is therefore critical. World TB Day (WTBD) can play a crucial role in increasing the awareness of various stakeholders on the symptoms, diagnosis and treatment of TB, and the importance of effective TB control. It also has the potential to significantly increase case detection rates through education, awareness-building and social mobilization. We can increase the impact of our activities by extending a focused Stop TB campaign beyond World TB Day to the rest of the year. The objectives for the 2003 communications campaign are to:
We will work towards achieving these objectives throughout the year with activities building on the World TB Day 2003 theme of "DOTS cured me - It will cure you too!"
We know that in many countries the general public is more receptive to hearing TB messages from cured TB patients because they are members of the community who have personal experience with the disease and are living proof that TB can be cured. That is why we believe that cured TB patients make the best TB advocates. This year’s campaign will therefore focus on transforming cured TB patients into advocates for TB. Giving cured TB patients the authority and the opportunity to tell their stories with the support of TB partners, national programmes and nongovernmental organizations will encourage other potential TB sufferers to come forward to be diagnosed and cured. We will create opportunities for patients to speak at the local, national and global levels. At the global and national level, we will identify high-profile people as TB ambassadors. Their role will likewise prompt action among people at risk of TB, but will also help overcome the social stigma associated with TB. The primary target audience for World TB Day and related campaigns in 2003 will be people with TB and the communities in which they live. The secondary audience is policy- and decision-makers, nongovernmental organizations, corporations and other potential partners. Targeting the high-burden countries is a priority, although donor countries will receive information but less campaign development support. TB partners in donor countries will also be encouraged to build new partnerships and work collaboratively.
Throughout the year, the Stop TB Partnership will provide advocacy campaign support in
the form of tools and information materials to promote the development of year-round
campaigns in all regions. Stop TB will also coordinate high-profile events in connection
with World TB Day 2003 in order to capture mass media interest around the world. January to June 2003: World Cup Cricket ICC World Cup Cricket (WCC) will take place in February and March 2003 with six high-TB burden countries competing (Bangladesh, India, Kenya, Pakistan, South Africa and Zimbabwe) as well as three countries that are key contributors to global TB control efforts (Canada, England and The Netherlands). The games will be viewed live by millions around the world through international broadcast, providing an excellent opportunity to promote Stop TB messages in high-burden and other countries. As part of the plan, we will:
World TB Day 2003 World TB Day 2002 was marked in over 60 countries with a wide variety of activities designed to raise awareness and support. This year we would like to see even more countries planning activities designed to increase case detection levels. In order to do this we will:
10 Years, 10 Million Patients Treated
July to December: The Stop TB Partnership Secretariat will provide "refresher packages" of tools, information and messages to TB partners in all regions to support their activities in the second half of the calendar year. Tools provided will focus on the theme of the second half of the year, which is increasing case detection through overcoming stigma. The possible tools to be produced might include a history of the TB patient booklet, guide on how to organize TB patient groups, and TB patient stories. The next Stop TB Partners Forum, scheduled for November 2003, will be a key profile event that may provide media angles to exploit at the country level.
Suggested Activities at the Country Level Based on the global tactics and using the tools and information provided by the Stop TB Partnership and WHO regional offices, we recommend you develop national, regional and local plans taking into account the following principles:
A page containing comprehensive electronic resources related to WTBD 03 is being planned for the Stop TB website at: the WTBD 2003 site. Already in place are tips on organizing an education and advocacy campaign, an ideas bank for events and activities, the highlights report from WTBD 2002, and sample press releases. By 15 January 2003, you will also find an image library, screensavers and other resources available for your use. If you have planning materials you wish to share, please send them to us at stoptbinfo@who.int.
Top 10 Ideas from World TB Day 2002 Countries in every region of the world planned successful, innovative events and activities for World TB Day in 2002. As you plan for World TB Day 2003, consider trying one or more suggestions from the 2002 Top 10 list, or view the World TB Day 2002 Highlights Report for other good ideas and contact names. You can find the report at www.stoptb.org. Parades or rallies culminating in entertainment – These appeal to the general public, attract the media and make it easy to disseminate TB information mixed with entertainment to large crowds. TB poster competitions for children – Contests for the best TB poster on the World TB Day theme were popular tools to reach school children in 2002. Education for government officials – These highly influential people can make or break a campaign if they don not understand the importance of fighting TB. Target governments in regions where awareness is low and national ministries whose collaboration to stop TB is critical. Commemorative World TB Day postage stamp – Arrange for your country to create a special postage stamp to mark World TB Day and plan to do this annually. Radio and television phone-in sessions – Make TB specialists (e.g. from the Ministry of Health, the NTP and other key TB control partners in the country) available on radio and TV so that people can phone in to have their questions answered on air. Recognition for TB partners and health workers – Sustain the critical efforts of those working to Stop TB by giving awards or other forms of recognition to those working to Stop TB. New DOTS clinics – Open new DOTS clinics on World TB Day with a ceremony and the presence of high-level government officials, cured TB patients, the media and the general public. Talking to decision-makers – Meet with community leaders, school principals, and representatives of government ministries – not just Health! – and other decision-makers to discuss collaborative possibilities for TB control. Lobbying for government funding – Collaborate with other TB partners in a focused campaign to increase government funding for TB control. Inform key government representatives of the issues, brief the media, hold a press conference, organize a letter-writing campaign, publish a paper illustrating the need for funding, and make clear demands. Food and clothing for lower income TB patients – Hold a drive for food, clothing and other necessities for TB patients and their families who are living in poverty.
What does success look like? Expected outcomes:
If you have any questions or ideas about this plan please contact the Stop TB Partnership Secretariat (stoptbinfo@who.int) for extra information. We want to hear about your plans, activities and feedback! Please contact us at: stoptbinfo@who.int
Aims of this year's theme The theme selected for World TB Day 2003 is "People with TB" and the slogan is "DOTS cured me-It will cure you too". The theme has been chosen from over 100 entries submitted for consideration from many sources—health and community care workers, doctors, non-governmental organisations and others with interest in TB. Responses came from all around the world: Bangladesh, Brazil, Canada, Egypt, India, Indonesia, Kenya, Nepal, Netherlands, Pakistan, Philippines, Portugal, Sweden, UK and the United States of America, among others. The theme stresses the need to address the People with TB by involving them as advocates for Global TB control. The theme supports Case Detection and DOTS expansion, one of the key objectives of the Global Plan to Stop TB launched in 2001, urging stakeholders to accelerate action. The following are the aims of this year’s theme: 1). To emphasize the role of people with TB and cured patients in DOTS expansion and specifically in increasing case detection. Preliminary estimates of 2001 data indicate that less than 1 in 3 TB cases are being detected and treated under DOTS. Dramatic increases in case detection will be needed to reach the global TB targets for 2005. 2). To raise awareness among political leaders, decision-makers and opinion leaders around the world about the implications of TB, especially on the economy, and the fact that there is no excuse for inaction in the face of an available, cost-effective cure. 3). To mobilize TB sufferers to demand greater access to DOTS treatment, thereby enabling them to become productive members of their society.
- Newsletter, Issue No.8 (pdf file 291kb) - only available in English - Fact Sheets - Poster/Calendar of major TB-related events for 2003 - Sticker - Questionnaire - Power
Point Presentation - English (html
4kb)
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