Private Sector
WHAT BUSINESSES (can) DO TO STOP TUBERCULOSIS (TB)
The Private Sector Constituency is a portal for corporate involvement in efforts to stop Tuberculosis. Familiarize yourself with what businesses can do with the stop TB partnership to save lives.
Branding TB
At the 21st Stop TB Partnership Coordinating Board meeting in Thailand 2012, the Board members representing the Private Sector constituency of the Partnership gave a bold and inspiring presentation [.pdf].
They reported back to the Board on the private sector led process to refresh TB messaging. This process had been kicked off by a think tank meeting at Harvard in July 2010 [.pdf] and further developed over the past year. The starting point for this work was a challenge from the Board to the private sector to transform the fight against TB by changing the way the world talks about the disease. Private sector experts suggested that an effective way forward could be the development of a TB brand identity that would form the basis of targeted resource mobilization campaigns.
Branding ‘TB’ is a novel concept for the TB community, but holds the promise of bringing TB into the limelight, where it belongs. The human toll of TB is out of proportion to the funding it receives to fight it. Both the TB community and global health advocates recognize that corporations are valuable allies and that we need to tap into corporate skills and competencies in order to influence and shape the way the world talks about TB.
You are invited to help drive forward the work that this core group of corporate experts has started. Contact us.
Click the image below to find out why the private sector cares about TB.
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Looking for IDEAS to involve your employees in an INFORMATIVE or EDUCATIONAL session on TB?
Let David Rochkind, a renowned photo journalist, take you to the slums of Mumbai to see what toll TB takes there. Join Craig David, our goodwill ambassador, on his mission to fight TB in South Africa. Or learn facts and test your knowledge on TB.
Good Ideas? Try this
Working with the Private Sector
Stopping TB in the workplace makes good business sense. In places where it is widespread, TB hurts the livelihood of entire communities - slashing incomes by billions annually and shrinking the potential size of the market for goods or services. Since employees spend most of their waking hours at work, the workplace is the ideal place to tackle TB. Also, addressing TB in the workplace doesn’t need to be complicated or expensive. The World Health Organization, the International Labour Organization, and the Stop TB Partnership, in close collaboration with the business community, have developed "Guidance on TB and TB/HIV prevention, diagnosis, treatment and care in the workplace". For businesses, a great start to find out more about this topic is this flyer [.pdf].
Private Sector Innovation: Pushing the Frontier
The Role of mobile Health in the fight against Tuberculosis
To bring about a step change in the fight against TB, we need new tools and simple, affordable innovations to better detect people suffering from it. We also have to make health services available to the people most vulnerable to contracting it. We believe that mobile phones can bring about such positive change. A new paper Pushing the Frontier [PDF], co-authored by the mHealth Alliance and the Stop TB Partnership, showcases the potential of mobile technologies for TB, explores some outstanding applications, and seeks to catalyze the conversation about mobile health (mHealth) within the TB community.
CONTACT
Contact us for more information on the Private Sector Constituency or support for your Business Initiative.
