Stop TB Partnership

What is advocacy, communication and social mobilization?

Advocacy: Advocacy for TB is to be understood as a broad set of coordinated interventions, designed to place TB high on the political and development agenda, foster political will, increase and sustain financial and other resources.

Communication: Within countries, and in the context of TB control, communication primarily seeks to create and improve knowledge among the general public about TB (e.g. its symptoms and curability), TB control services (e.g. diagnosis and treatment) and improve interpersonal communication between patients and program providers contributing to behavioral change or to meet a particular behavioral goal.

Social Mobilization: In the national and sub-national contexts, social mobilization is a process of generating public will by actively securing broad consensus and social commitment within civil society to fight stigma and eliminate TB as a public health threat. That is, social mobilization seeks to convert knowledge into demonstrable action.