Stop TB Partnership

Janssen India Collaborates to Launch Commuter Train TB Awareness Campaign in Mumbai

23 April 2015 - India - To commemorate World TB Day 2015, Janssen India has collaborated with the Brihanmumbai Municipal Corporation (BMC), the civic body that governs the city of Mumbai, to support the launch of a commuter train tuberculosis (TB) disease awareness campaign.

At a special ceremony held at Mumbai’s busiest railway station, Churchgate, BMC Commissioner Sitaram Kunte and Janssen India Managing Director Sanjiv Navangul were on site to send the train on its inaugural journey on 30 March 2015. The train features specially designed posters and will operate for a month across Mumbai, a city with approximately 14 million people, to drive increased TB awareness amongst commuters. Trains are used by more than 50 percent of daily commuters in the city.

The posters feature Bollywood actor and government TB ambassador Amitabh Bachchan sharing messages to raise awareness of TB symptoms and reinforce the importance of patients completing treatment regimens appropriately. The campaign also aims to tackle the stigma and discrimination felt by people living with the disease.

In 2013, 2.2 million people in India were facing TB. Within the country, the city of Mumbai is particularly hard hit with one of the world’s highest rates of multidrug-resistant tuberculosis (MDR-TB), a form of the disease that is especially hard to treat and which occurs when the standard medicines stop working.

Given the high disease burden, the train campaign sets out to educate the local population about TB and its risks, as well as to address the increasing threat posed by MDR-TB. The initiative built on existing Janssen partnerships with the Revised National TB Control Programme (RNTCP) at a national level, as well as with the Non-Governmental Organization (NGO), Doctors for You, which the team has supported for a number of years.

There continues to be an urgent need to build public understanding of the disease and to further raise awareness of the importance of taking action to prevent risk of infection around India.