Stop TB Partnership

"Lung Tree Care" Campaign Launched in Support of World TB Day


22 April 2015 - Korea - On World TB Day 2015, Janssen Korea, which is a member of the Korean branch of the Stop TB Partnership, announced the launch of a major new awareness and education campaign, "Lung Tree Care." The initiative, which was launched in front of Myeongdong Theater in Seoul, is part of a broader effort to further prevent TB infection and raise awareness of the disease.

During the launch, Janssen Korea distributed booklets and educational information to local citizens that explained the risk factors associated with TB and contained important prevention messaging. In addition, 200 Chengpepe pots, a tree known for its robust vitality, were given away to local citizens to symbolize a healthy lung, and overall, a healthier life.

The "Lung Tree Care" campaign was developed in response to a Memorandum of Understanding (MOU) agreed to in May 2014 between the Ministry of Health and Welfare and Janssen Korea. Representatives from a number of institutions supporting the fight against TB also attended, including the Korea National Tuberculosis Association and the Salvation Army - Korea Territory.

According to the Korea Centers for Disease Control and Prevention (KCDC), nearly 40,000 new cases of TB were reported in the country in 2012, and it has been the top infectious disease in the country for a decade. With TB still a major health threat this campaign symbolizes the importance of all multi-sector stakeholders working together toward shared goals of preventing TB and educating the public about the magnitude of the risks associated with the disease.