Practical Guide to ACSM for Implementers Build partnerships to leverage resources and expertise At national level, develop Stop TB Partnership Identify ACSM focal point or coordinator Understand behaviour barriers to TB control Conduct participatory needs assessment Learn 12 quick steps to effective communication programs Understand the components of a strategic plan If applicable, develop a media plan Identify target audiences Involve the community with TB treatment support Establish baselines and determine indicators Replicate strategic plan at sub-national/district levels Develop materials, pre-test and implement ACSM activities Monitor and evaluate activity As needed, modify project based on results or gaps More resources will be linked soon.