12 April 2010 - Hamburg, Germany - MTV Latin America has won the WorldMediaFestival Silver Globe Award in the category of Best Advertising - Public Service Announcement for its 2009 Agents of Change campaign, which included a spot focusing on Stop TB Ambassador Luis Figo. The Figo spot was noted as one of the greatest examples of the entire campaign.
The Agents of Change spots are intended to promote young people's self-empowerment, awareness and volunteerism. During 2009, several call-to-action spots were aired to promote sexual health, civic participation and freedom of speech, in addition to TB.
"Luis Figo, Agente de Cambio" was directed by Ilana Sod and co-produced by Mariano Dabini and Manuel Alvarez.
The WorldMediaFestival is global competition that honours and celebrates corporate film, television, web and print productions.