The World TB Day campaign 2011 has been launched yesterday by the Stop TB Partnership and is now live with a dedicated website. This is the second year of the two-year campaign On the move against tuberculosis whose goal is to galvanize innovation in TB care and research. It is inspired by the new objectives of the Global Plan to Stop TB 2011-2015: Transforming the Fight-Towards Elimination of Tuberculosis, which was launched by the Stop TB Partnership in October 2010. This new plan identifies all the research gaps that need to be filled to bring rapid TB tests, faster treatment regimens and a fully effective vaccine to market and, therefore to the people who need them. The campaign focuses on recognizing individuals - doctors, nurses, managers, patients, activists and advocates, and researchers around the world who have found new ways to fight and stop TB in different settings and can serve as an inspiration to others. This year's campaign also features Dr. Catharina Boehme, who is Co-Chair of the Point-of-care Tests Subgroup of the New Diagnostics Working Group.