10 – 14 June 2013 Cape Town, South Africa
Participants in this course have the opportunity to learn directly from experts working in global health communications. During the course, participants will engage in scenarios that they'll experience while implementing mass media campaigns and interacting with journalists to pitch health-related stories. They will also learn how to write press releases and how to create a communications plan for a health organization.
Key topics the course addresses:
· Developing a communications plan for a health organisation
· Creating effective health-education messages
· Pitching health-interest stories to the media for greater exposure
· Increasing advocacy through strategic communications