Communications has become a necessary component to any TB programme. During this five-day course, participants will receive training on how to write a professional press release, develop promotional tools, conduct media outreach, and discover how to build positive public awareness around an organization’s work.
Key topics the course addresses:
· Developing a communications plan for a TB organization
· Increasing advocacy through strategic communications
· Creating powerful health-education messages
· Pitching health stories to the media for greater coverage