TB awareness on the fashion agenda in Montreal

5 March 2009 - Montreal -- During Montreal Fashion Week, this past week, attendees were introduced to more than the latest in haute couture—they found out how tuberculosis devastates the lives of women across the world. Results, Canada broadcast a 15-second video to raise awareness about tuberculosis on a giant 20 X 20 metre outdoor screen in the most frequented neighbourhood of Montreal. The spot, which highlights TB as the number one infectious killer of women, ran run 24 times a day for four days.

Some 25,000 people attend fashion week, and the city estimates 50,000 drivers move through the neighbourhood daily.