We dared to be different this year and it paid. In the lead-up to the World TB Day 2018, the Stop TB Partnership led the way to #EndTB with love and launched a first End TB Valentine’s Day campaign that was warmly welcomed, noticed, amplified and loved of course!
We want to thank again all partners, stakeholders, and well-wishers for supporting our campaign.
The hashtag: #LeadwithLove#EndTB had a total of 40,000 impressions on Twitter on 14 February alone. At the same time, Our Valentine’s Day posts reached more than 33,000 people on Facebook.
Our Valentine’s Day campaign was only a warm-up closely associated with the theme for World TB Day: "Wanted: Leaders for a TB free world". "You can make history. End TB", that will be launched soon so stay tuned!